StudioJanuary 202612 min read
Ten Years of make_: What We've Learned
A decade in, a look back at the projects, the missteps, and the principles that have hardened into practice.
Ten years of hospitality work has narrowed our list of convictions rather than expanded it.
- Operations first: if the staff cannot work the room, the design has failed
- Budget is a design constraint, not an obstacle to design
- Document thoroughly — clarity in CDs is what protects the concept on site
- One memorable gesture beats five competing ones
The rest is craft, repetition, and showing up on site.
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